McKinsey Digital Shapers

30 international students were selected from 1,500+ applicants to explore digital opportunities for one of five MNCs in a 16-week venture-building competition. As part of Team Zeiss, with four other multidisciplinary teammates, we built MyEyewear — an e-commerce SaaS solution for opticians.

In Germany alone there are 11,000+ opticians generating €6+ billion in revenue (ZVA, 2018). Our pitch: give every one of them a simple way to bring their sales online. We won the competition in December 2020.

Winning moment

At work

Pitch & prototype

Press & links